Program Description:

The Bachelor of Science in Business Administration (BSBA) program is designed to provide students with a strong foundation in business principles and practices, equipping them with the knowledge and skills necessary to excel in the dynamic and global business environment. The program offers a comprehensive curriculum that covers key areas such as management, marketing, finance, human resources, and entrepreneurship. Through a blend of theoretical instruction and practical application, students are prepared to become effective and ethical business professionals and leaders.

Program Educational Objectives:

1. Business Competence: Graduates will demonstrate competence in core business disciplines, enabling them to effectively analyze and solve business problems.
2. Communication and Collaboration: Graduates will communicate effectively and work collaboratively in diverse business settings.
3. Leadership and Management: Graduates will exhibit leadership and management skills necessary to lead teams and manage organizations successfully.
4. Ethical Practice: Graduates will adhere to ethical standards and demonstrate integrity in their professional conduct.
5. Lifelong Learning: Graduates will engage in lifelong learning and continuous professional development to stay abreast of business trends and advancements.

Program Outcomes:

Upon completion of the BSBA program, graduates will be able to:

1. Apply Business Knowledge: Utilize knowledge of core business functions to analyze and address business challenges.
2. Employ Critical Thinking: Demonstrate critical thinking and problem-solving skills in business decision-making processes.
3. Communicate Effectively: Communicate business ideas and information clearly and effectively in both oral and written forms.
4. Work Collaboratively: Collaborate and work effectively within teams to achieve organizational goals.
5. Demonstrate Leadership: Apply leadership principles to manage and lead teams and organizations.
6. Conduct Business Research: Conduct business research using appropriate methodologies to support business decision-making.
7. Understand Global Business: Recognize and respond to the complexities of operating in a global business environment.
8. Practice Ethics and Social Responsibility: Adhere to ethical principles and demonstrate social responsibility in business practices.
9. Utilize Technology: Leverage information technology to enhance business processes and decision-making.

Program Structure:

The BSBA program consists of general education and professional business courses. It includes classroom instruction, case studies, simulations, internships, and other experiential learning opportunities.

• General Education Courses: These provide foundational knowledge in natural and social sciences, mathematics, humanities, and communication.
• Professional Business Courses: These cover key areas such as management, marketing, finance, operations, human resources, business law, business ethics, and entrepreneurship.

Majors:

1. Marketing Management:

This major prepares students for careers in marketing by providing knowledge and skills in market research, consumer behavior, advertising, sales management, digital marketing, and strategic marketing planning. Students will learn to develop and implement marketing strategies to meet organizational goals.

Core Courses:

• Principles of Marketing
• Consumer Behavior
• Marketing Research
• Sales Management
• Advertising and Promotion
• Digital Marketing
• Strategic Marketing Management

2. Human Resource Management:

This major focuses on developing skills in managing human capital within organizations. It covers areas such as recruitment and selection, training and development, performance management, compensation and benefits, labor relations, and organizational development. Students will learn to create and manage effective HR policies and practices.

Core Courses:

• Human Resource Management
• Recruitment and Selection
• Training and Development
• Performance Management
• Compensation and Benefits
• Labor Relations
• Organizational Development

Internship and Practicum:

Students are required to complete an internship or practicum in a business organization, providing them with real-world experience and the opportunity to apply their knowledge and skills in a practical setting.

Career Opportunities:

Graduates of the BSBA program can pursue careers in various fields such as:

• Management
• Marketing and Sales
• Finance and Accounting
• Human Resources
• Operations and Supply Chain Management
• Entrepreneurship
• Business Consulting
• International Business

Accreditation:

The BSBA program is accredited by the Commission on Higher Education (CHED) and adheres to the standards set forth in CHED Memorandum Order (CMO) No. 17, series of 2017.